The Story behind the SnipPets

Wonderfully Mismatched, Unmistakably Whole, Stitched with Love

The SnipPets were stitched from scraps, bits of leftover fabric, mismatched eyes, soft stuffing, and just enough Silver Thread to carry a little magic. No two are alike. Some are lopsided. Some have odd little noses or clashing colors. But every single one of them belongs.

In The Hidden Village of Mills Beary, the SnipPets live quietly in the Bear Mill, where they help keep the forest village stitched together. They don’t speak loudly. They don’t always match. But they show up, with kindness, with courage, and with love.

Each SnipPet is a reminder that being “different” isn’t a flaw, it’s where the magic begins.

They were created by a bear named Duffels, who never set out to make anything perfect. Only something true.

These aren’t just plush companions. They’re stitched with meaning. With memory. With messages, we all need to hear, especially children navigating a world that often feels too loud, too fast, too focused on perfection.

Each SnipPets is part of a greater story:
A story where grace is power.
Where legacy matters.
Where every crooked seam is proof that something was made with care.

And now, they’re stepping out of the pages of the book and into the real world, ready to sit beside a child, offer quiet comfort, or remind someone that they don’t have to look perfect to belong, because belonging isn’t about perfection. It’s about heart.

The SnipPets have a way of becoming what you need most, a quiet listener, a gentle reminder, or simply something to hold when the world feels heavy.

You can even bring one home, find them here.

Duffels Note:

And just beyond the mill walls…  A new generation is quietly being stitched together.

SnipPets Jnr  stories are coming soon, smaller, simpler, and made for even littler hands.
Because the magic of Mills Beary belongs to everyone, no matter how small.